Cart Abandonment Affects Women Accessories Retail Biz; 6 Lessons Learned

cart abandonment

Cart Abandonment is really a pet peeve to any business and to women's accessories shop, as well. There can be lots of reasons why it happens. And often times, they are the result of merchant's mistakes. The mishaps are often left unattended.

Shopping Cart Abandonment Latest Statistics

E-commerce shopping cart abandonment is the primary problem that each retailer is facing. According to Business Insider, there is approximately $4 trillion of merchandise will be abandoned in 2015. The rate is increasing over time, as more consumers move to online and mobile shopping.

Online shopping cart that is abandoned is hard to look at. But there are certain lessons learned.

Cart Abandonment happens all the time

It cannot be prevented but it is certainly recoverable. So for every online shopping business, whether you have clothing or jewelry shop, a merchant can expect that abandonment by buyers happen all the time. The reasons for their discarding transactions differ from one to another.

Reasons for abandoning transactions vary

There are many reasons for cart abandonment. But most times, abandonment is a result of merchant's mishaps. For instance, the website crash or too slow to load can be prevented if it has been addressed by the owner in the first place. Another, the site's security is questionable, due to the absence of security badges and encryption.

Item's price does is NOT a primary reason for abandonment, but unexpected additional cost is

It has shown that it will not matter if a certain product or service is pricey or not. In fact, many women seem to spend tons of bucks per month to shop online for fashion items. It does not mean that they don't consider price in the first place, but they seem to care more about the quality and the brand.

But one thing can scare buyers away. It's the additional cost that has not been presented during the early transaction. This is the primary reason why carts are abandoned during check out because they just found out that there is an unexpected cost presented.

Online cart abandonment will continue to rise

According to researches, online cart abandonment is always happening and it will rise over time. Why? It is said that as many of people switch to online and mobile shopping, expect that cart discarding could happen more than ever. But,

The loss is recoverable

Every cloud has a silver lining. This is also true for e-commerce industry, especially for women's fashion accessories online. There are proven tactics that merchants can implement after the transaction has been left unattended. But one strategy that work best is the email marketing. A follow up email after the cart abandonment works well for some companies in bringing their buyers back. In making a follow up, make sure that you personalize it. It's because,

Transparency is crucial

If there is an ultimate value that each merchant should develop is the transparency. It means that you are visually open to your customers. For instance, show them the total amount that they will be paying each time they purchase something. If there are additional costs, present them at first hand. Another, show pictures of security badges to let them know that your site is secured from threats. Others thing can be also tweaked and enhanced for customers' convenience and confidence.

If you think your sales is declining, maybe you need to check on these things above. For your women's accessories biz, online cart abandonment is hard, but it is recoverable.